Dear Parent,
The first time you flip over a baby balm and read the back, you'll find 30 ingredients you can't pronounce.
We made one with five. Virgin coconut oil. Beeswax. Sunflower wax. Jojoba. A touch of colloidal oatmeal. No petrolatum. No lanolin. No mineral oil. No fragrance. No essential oils. No 14-ingredient "plant complex."
Use it on diaper rash, cradle cap, eczema flares. Use it on your own knuckles in February. Use it on the dry spot on your toddler's cheek. The reason it's called the everything balm is that there's nothing in it that doesn't belong on every kind of skin.
We're not a rash treatment. For severe rash, see a pediatrician. What we are is the everyday balm you'll actually want to reach for, ten times a day, for years.
Ben & John, two parents who got tired of squinting at INCI lists 🥥
- Hypoallergenic
- Dermatologist-Tested
- Cloth-Diaper Safe
- Petrolatum-Free
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Coconut, by name.
Cold-pressed virgin coconut oil is the first ingredient, the second ingredient, and most of the jar. The same coconut oil you'd put in a smoothie.
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Five. That's it.
Coconut oil, beeswax, sunflower wax, jojoba, oatmeal. The shortest competitor INCI list has 12. The longest has 38. Ours has 5.
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Glass. Not plastic.
Four ounces of amber glass with a bamboo lid. Heavier in your hand. Reusable when it's empty. The one beautiful thing on your changing table.
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Tested every batch.
Lead, cadmium, PFAS: run on every production batch by a third-party lab. Single-formulation tests miss supplier drift. (HealthyBaby learned that in September 2025.)
